Windhoek - Organisers of the continent’s biggest reality TV show, Big Brother Africa,
have announced May 6 as the launch date for this year’s series.
The 2012 edition will be known as Big Brother Stargame.
And, fittingly, with the “STAR” theme, M-Net has confirmed that Grammy-nominated American rapper J Cole will perform at the glam series launch!
With auditions on track, Season 7 of M-Net’s reality super-series Big Brother Africa is already generating excitement with fans looking forward to the return to DStv of Africa’s biggest TV show.
This year contestants are entering the series in pairs and with a US$300 000 prize for the winner, the stage is set for 91 days in which human emotion, attitude and action are put to the test!
In a Press release, M-Net Africa’s MD, Biola Alabi, said, “One of the main reasons for the success of Big Brother, in Africa and abroad, is that it creates its own stars from the minute housemates step into the spotlight.
“The show is built on the idea that, given the chance, anyone can be a star, anyone can find themselves shot to stardom.
“So this year, we’re honouring this essential element of the show directly in the title, putting the concept of rising stars and dreams of stardom right at the front of what is a challenging, fun, dramatic game.”
She said they were thrilled that they could kick-off Big Brother Stargame with an international star whose incredible talent is making him one of the hottest names in music today: J Cole. J Cole’s performance is facilitated by US-based One Entertainment (which facilitated Busta Rhymes’ appearance last year).
The 27-year-old star is scheduled to perform three songs at the launch of Big Brother Stargame. He will also be filmed for a special insert on Channel O in which he will talk about his work, life and ambitions.
Born in Germany, Jermaine Lamar Cole, aka J Cole, was raised in the US and is based in New York. He is signed to Jay-Z’s influential Roc Nation record label, and his debut album “Cole World: The Sideline Story” has gained him worldwide acclaim.
Determined, creative and gifted, the producer/rapper has collaborated with Beyonce, Trey Songz, Missy Elliot, Drake and Elle Varner, among others. M-Net has also given fans a first look at the new Big Brother Stargame logo, showcasing a bold new-identity for 2012 with a retro inspired yet futuristic style.
For now, remember to diarise May 6 as the day Big Brother Stargame begins on DStv channel 198.
The series is once again headline sponsored by Coca-Cola and for updates on the new season, simply log on to www.mnetafrica.com/bigbrother.
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